IA: What words of wisdom would you share with an affiliate just starting out?
G: Find your niche and focus on that. Speak to as many people as possible and learn from their experiences.
IA: What is one thing that you see a lot of other affiliates doing, that you simply won’t do?
G: Working on a CPA basis only, because at BetBrain we view our commercial contracts with operators as long-term partnerships. At BetBrain, revenue generated in the long term is a very significant part of our business. We promote our partners not only to a multitude of new punters, but also to existing account holders, and provide information that reactivates these accounts.
IA: Was there one deciding factor that brought you to partner with Income Access, or a myriad of things?
G: I have dealt with Income Access on both the affiliate software side and their affiliate management with a number of operators. I find that compared to other systems, the Income Access software provides an affiliate with the most relevant data, in a system that is easy to navigate. I find all the Income Access personnel both courteous and knowledgeable and most importantly I enjoy working with them.
IA: In terms of software, what is most important to you/your business?
G: A system that is relatively easy to navigate, provides as much information as possible, and that is secure and stable.
IA: What do you think is the biggest misconception that people have about being an affiliate?
G: That is costs very little money to run a good affiliate site. In order to run a successful affiliate site you need to constantly invest money in improving the site and traffic. BetBrain employs well over 50 people and we have considerable development, staff and hardware costs.
IA: 2010 is shaping up to be a massive year in sport; do you have any advice for Sportsbook affiliates and merchants to avoid being lost in the crowd?
G: Both affiliates and operators of course need to be prepared for the abundance of sporting events in 2010 and keeping users updated on these events is important. Making sure your creatives and promotions are relevant to these events is a necessity. Making sure that you are not running out-of-date Cheltenham Festival banners and promotions during the Champions league final is important! I have personally been looking forward to the action packed sporting calendar in 2010, and BetBrain have some nice plans for the year.
IA: With the FIFA World Cup coming up, do you have any predictions?
G: I do want Greece to win, but Spain has a great squad and will be the team to beat. I would also not be surprised to see an African team like Ghana or the Ivory Coast do very well.
There we have it folks, straight from the horse’s mouth. If you want to contact George feel free to email him at gv@betbrain.com. We hope you enjoyed reading this as much as we enjoyed putting it together! Keep watching this space for more interviews from other great affiliates.
Until next time, keep safe.
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Do you have red carpet fever? If you can't wait to see who brings home the hardward during the 82nd Academy Awards ceremony, you can keep up with all the Oscar's buzz with these Academy Award-themed iPhone apps.
L.A. Times’ “The Envelope”
Do you get chills when you hear the words “the envelope please?” Then you most definitely need the free Los Angeles Times’ “The Envelope” iPhone app. This inventive app gives you $10,000 to invest in a portfolio of predicted Oscar winners in a virtual Academy Awards stock market. Watch as your pick’s stock rises or falls. You can also access all the latest movie buzz news straight from the iPhone app.
Vanity Fair Hollywood
Much like “The Envelope,” the free Vanity Fair Hollywood iPhone app also lets you predict your favorites for Oscar-winning history. However, Vanity Fair stepped it up a notch with photos and video, coupling its news section and a Facebook chat section to go along with its prediction leader boards. You can also create your own group by inviting your Facebook friends, similar to any sports betting pool. If you must, you can also check out the blatant advertising of the L’Oreal Gift Bag section on the iPhone app.
The Red Carpet
Talk about putting your money where your mouth is! The Red Carpet iPhone app ($1.99) gives expert Oscar predictors a chance at winning $1 million. Just fill out your picks and if they all take home a statue, you will be entered for a chance to take home a movie star-sized paycheck. This stellar Oscar-themed iPhone app is a comprehensive guide of hopeful Oscar nominees, complete with movie previews and the ability to add movies to your Netflix queue. The iPhone app also includes the requisite buzz section with up-to-date movie news.
Oscar Pool 2010
If you aren’t a Facebook fanatic and you are looking for a simple way to create an Academy Award pool without telling the social media world, then check out the Oscar Pool 2010 iPhone app (99 cents). It’s a straightforward iPhone app designed to tally predictions and measure your success against your movie savvy friends. Just email your friends an invitation and start predicting. An added bonus, you have the choice to enter in the full challenge or just the Top 10 category. Because sometimes we just don’t really care about scores, costumes or makeup.
Hollywood Trivia: the Oscar Quiz
If you are an Academy Awards history nerd, check out the Hollywood Trivia: the Oscar Quiz iPhone app (99 cents) and test your knowledge. The quiz is multiple choice and records the World Top 20 scores from the past three days' worth of quizzing.
Awards: Oscar Edition
If you are having trouble acing the Hollywood Trivia iPhone app above, check out the Awards: Oscar Edition iPhone app (99 cents). This app has every nomination since 1927! You can also search by year, movie or recipient, and record your picks for this year’s Oscars.
And when the red carpet rolls out on March 7, you better believe I’ll be hooked to my free PopSugar Mobile and E! Online iPhone apps to see all the glamour up close and personal before the movie stars hit the stage.
Check out the Curated Lists for movies on Appolicious, including Five Great Movie Resources, Top Movie-Related Apps, and Find Flicks on Your iPhone.
Source: Sports Betting Parlay Rules